Michael Ugwu, founder of Freeme Digital and champion of African music, has secured a second term on the esteemed Merlin board. This re-election reinforces Ugwu’s pivotal role in advocating for independent African labels and distributors within the global music industry.
Joining 11 other returning members and six new faces, Ugwu’s presence underscores Merlin’s commitment to diversity and fostering equitable growth for its members. As CEO Jeremy Sirota stated, the organization prioritizes “meaningful, sustainable, and value-driven member growth,” particularly for those supporting artists and their unique cultural contributions.
Merlin’s mission resonated with Ugwu, who expressed his deep gratitude for the renewed trust: “I’m thrilled to continue representing independent African labels and distributors who leverage Merlin’s unmatched access to global digital markets.” He further emphasized his dedication to showcasing Africa’s rich musical legacy, specifically aiming to “amplify Afrobeats’ presence worldwide” and ensure fair distribution for African music companies.
This re-election signifies a step forward in Ugwu’s ambitious goal of bringing African music to every corner of the globe. His work with Merlin reinforces Freeme Music’s commitment to bridging the gap between African artists and international audiences, enriching the global music landscape with diverse sounds and perspectives.
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