Elon Musk, Twitter Chief Executive Officer, has disclosed that the platform will soon unveil a plan with reduced prices for small businesses keen on the verification badge of the platform.
Musk announced this while reacting to complaints by users of the platform that the monthly subscription fee of $1,000 for businesses is too exorbitant.
He said that the $1,000 charge will be applicable to ‘larger’ organisations.
He said, “We will have a lower cost tier for small businesses but need to manage the onboarding of organisations carefully to prevent fraud. The $1000/month is meant for larger organisations.”
According to Twitter, “Verified Organisation is a new way for organizations and their affiliates to distinguish themselves on Twitter. Rather than relying on Twitter to be the sole arbiter of truth for which accounts should be verified, vetted organizations that sign up for Verified Organizations are in full control of vetting and verifying accounts they’re affiliated with.
It further added that, “Accounts affiliated with the organization will receive an affiliate badge on their profile with the organization’s logo, and will be featured on the organization’s Twitter profile, indicating their affiliation. All organizations are vetted before they can join Verified Organizations.
“We’ve already seen organisations, including sports teams, news organisations, financial firms, Fortune 500 companies, and non-profits join Verified Organizations and list their affiliated accounts publicly on their profiles. And starting from March 31, 2023, verified organisations are available globally. We are now sending email invitations to approved organizations from the waitlist.”
The business verification on Twitter which grants a global badge became accessible across countries on March 31, 2023.
Recall that the platform had earlier removed the verification badges of many individuals and businesses who didn’t subscribe to its verification plan in April.
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