Elon Musk, owner of micro-blogging platform, Twitter has said that the platform would take up a new logo and a new name X and transition into payments, banking, and commerce.
Twitter which was founded in 2006 coined from the sounds of birds chattering and used to avian branding since its early days, when the firm bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq.
Unveiling the new pathway, Twitter chief executive, Linda Yaccarino tweeted a picture of the company’s new logo – a white X on a black background and said, “X is here! Let’s do this.”
Musk in the late hours of Sunday also changed his profile picture to the company’s new logo, which he described as “minimalistic art deco,” and changed his Twitter bio to “x.com.” which presently redirects to twitter.com.
Earlier, Musk tweeted that “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”
Musk also tweeted that under the site’s new identity, a post would be called “an X.”
The modifications were yet to reflect on the website as of 0630 GMT Monday.
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Recall that Musk had already named Twitter’s parent company X Corporation, and previously said his takeover of the social media heavyweight was “an accelerant to creating X, the everything app” — a reference to the X.com company he founded in 1999, a later version of which went on to become payments giant PayPal.
Such an app could still function as a social media platform, and also include messaging and mobile payments.
“Powered by AI, X will connect us in ways we’re just beginning to imagine,” Yaccarino tweeted earlier on Sunday.
Yaccarino, an advertising sales executive at NBCUniversal who Musk poached last month to become Twitter’s CEO, said the social media platform was on the cusp of broadening its scope.
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted.
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